To direct and lead the marketing department to ensure that products are developed and delivered to meet customer needs.
Duties & Responsibilities:
- Direct and control the staff of the marketing department to ensure that they are appropriately motivated and trained and can carry out their responsibilities to the required standards.
- Commission and carry out research to determine customer requirements for company products.
- Commission and carry out research into all new product developments of the competitors.
- Identify any new developments required in existing products to maintain their competitiveness in the market.
- Oversee research into new product developments to ensure that any required changes are made within the agreed timescale and budget.
- Develop plans for the launch of new products into all relevant markets.
- Monitor the product development to ensure that all targets are met within specified budget limits.
- Maintain an awareness of new developments in the product development field to ensure that the company maintains its competitive advantage.
Qualifications:
- BA Degree, preferably in Marketing
- Have a relevant executive level Marketing position